Sales & service packaging
Structured clearly priced promotional tiers, with monthly and longer-term purchase options, and communicated their value through original sales brochures.
UNIR1 RECORDS · BUSINESS DEVELOPMENT CASE STUDY · 2012–2013
← Back to portfolioWe turned record speeds into a subscription business.
The UNIR1 Records RPM model combined artist promotion, media distribution, website services, and long-term relationships in a memorable tiered offering.
I founded UNIR1 Records as part of the You and I Are One Network. Drawing on the familiar speeds of vinyl records. 33⅓, 45, and 78 RPM. I developed promotional service packages artists could understand, purchase, and grow with. The model later included higher-value Gold, Platinum, and Diamond tiers.
Original historical brochures and marketing materials are preserved below. Prices describe advertised offers, not confirmed sales or revenue.
8 tiersAdvertised in the May 2013 brochure
$33.33–$349.95Historical monthly advertised price range
2012–2013Original dated sales and promotional materials
THE BUSINESS CONCEPT
A familiar music idea became a clear way to sell services.
Vinyl records were known by the speed at which they played. I used that association to make UNIR1's packages memorable: the higher the RPM, the broader the promotional offering.
The underlying value wasn't just airplay. Artists could access a connected mix of distribution agreements, websites, digital storefronts, radio and television promotion, interviews, featured articles, and customer support. Package terms and services evolved across the surviving 2013 brochures.
It was a relationship-first model: contact the artist, understand their goals, present an appropriate package, help them get started, coordinate promotional work, and maintain the connection through ongoing service.
ORIGINAL MAY 2013 OFFERING
Eight levels of Radio Promotional Marketing.
These are the advertised monthly prices in the May 2013 RPM brochure. Descriptions summarize selected benefits; the source document contains the full terms, including annual pricing, revenue splits, and setup fees.
| Package | Monthly | Selected advertised benefits |
|---|---|---|
| 33⅓ RPM | $33.33 | 1 UNIR1 radio station, up to 4 plays per day |
| 45 RPM | $45 | 1 radio station + 1 television channel, up to 4 plays per day |
| 78 RPM | $78 | 2 radio stations + 2 television channels, up to 4 plays per day |
| Gold | $99.95 | Additional network exposure and AWeber email marketing |
| Platinum | $149.95 | Additional promotional support and social media services |
| Double Platinum | $199.95 | Additional radio exposure, interviews, blog features, and UK/European outreach |
| Triple Platinum | $249.95 | Expanded radio/TV promotion and video production options |
| Diamond | $349.95 | Highest advertised tier, with expanded promotional and media services |
Different historical editions list different inclusions, prices, and contract terms. These offers are shown as archival evidence, not current services or proof of the number of subscribers.
WHAT THE BUSINESS DELIVERED
More than music distribution.
Artist relationships & onboarding
Used direct outreach and one-on-one communication to introduce services, explain options, help artists begin, and coordinate ongoing support.
Media & promotional operations
Combined radio/TV opportunities, interviews, artist features, and promotional production with the UNIR1 Network's broadcaster relationships.
Digital services & customer support
Offered artist websites, domains, stores, distribution support, search visibility, social promotion, and technical assistance through a connected service model.
RELATED SERVICE LINE
Turnkey internet radio stations.
UNIR1 Radio also advertised a separate station-setup offering. Its 2012 brochure describes custom station websites, domain and email setup, streaming, show scheduling, social media pages, directories, listener statistics, promotional assets, and technical support.
The brochure listed an annual purchase option and a monthly plan with a setup fee. This shows that the broader network served both recording artists and radio station operators with ongoing digital media services.
PRIMARY SOURCE MATERIAL
The original sales documents.
These archival materials show how the offerings were described and priced at the time. They are preserved as historical evidence, not presented as current products.
May 2013 RPM Packages
Two-page brochure explaining the vinyl-inspired concept, partner services, and eight promotional tiers.
View original brochure (PDF) ↗January 2013 RPM Packages
Earlier pricing and service configuration, demonstrating how the offerings developed over time.
View earlier package sheet (PDF) ↗33⅓ Record Newsletter
Original promotional creative describing the entry-level record package and its services.
View original newsletter (image) ↗UNIR1 Radio Brochure
2012 source describing the separate turnkey station service, setup, and ongoing support.
View radio brochure (PDF) ↗FROM BUSINESS MODEL TO CLIENT WORK
See the services in action.
The RPM documents show how UNIR1 Records presented and marketed its services. The separate Kirsten Allan Hear Me case study shows a real artist relationship, customized radio promotional production, direct station outreach, and a campaign supported by original airplay reports.
PROFESSIONAL TAKEAWAY
I build audiences by building relationships first.
The RPM model brought together product packaging, consultative sales, client onboarding, recurring services, digital operations, and ongoing relationship management. Those are the same disciplines I bring to customer success, business development, and media operations today.
Explore more of my work